Following on from previous seasons, American Vintage is bringing denim right to the heart of the S/S 20 collection with a streetwear vibe. It’s a complete and varied range with a wider selection of jeans, jackets, dungarees and jumpsuits. With this emphasis and by working with a variety of washes, the collection stands out for its diversity and attention to finishes and texture. This season, our denim gets a vibrant colour boost with garment-dyed cotton pieces made of overdyed fabric in a range of summery shades that create the backbone of the collection.



Garment dyeing


Our S/S denim takes a step away from the raw, washed and bleached denim we all know to offer brilliant colours that are brighter than ever. Garment dyeing is a process that involves dyeing the piece once it has been fully finished. The fabric’s original colour has to be white or cream to make the pigment stand out, creating deep vibrant colours with a vintage effect. Our denim becomes finer, smoother and softer and comes in Atlantis blue, lychee pink and camel.

For the S/S 20 collection, American Vintage is back with 7 jean fits: 100% cotton Fitted, Straight-leg, Boyfriend, Cargo for Women, Carrot, Big Carrot and Battle for Men.

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Our jackets come in a variety of shapes and designs that are more vintage than ever, with bomber, worker and sleeveless versions that can be worn in various combinations or in a head-to-toe look.

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AMV Denim now boasts even more fashionable and modern designs and washes, with men’s dungarees and jumpsuits making their debut.

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